POLIN
SHCHEGOLEVA
A
GRAPHIC DESIGNER
[Software]
TILDA, FIGMA
EFFECTS, INDESIGN
PHOTOSHOP
ILLUSTRATOR
brand design web design
marketing
POLINA
[GRAPHIC DESIGNER]
EDUCATION
Plekhanov Russian University of Economic
Bachelor's degree in Law, 2018–2021
HAUTE ECOLE DE GESTION de geneva
Marketing, Internship, september 2019–february 2020
British Higher School of Art and Design
GRAPHIC DESIGN AND UX/UI DESIGN, april 2021–september 2021
Higher School of Economics
COMMUNICATION DESIGN, MASTER'S PROGRAM, 2021–2023
[COURSES: SKILLBOX “Ux/UI Designer”, Tilda school “TILDA PRO”, th32nd school “REELS PRODUCTION”]
work experience
ASSISTANT DIRECTOR OF MARKETING
[DAVIANI]
During its operation, the website of the premium cosmetics online store was developed. The site pages have been customized, adapted, and optimized. The website has been launched. Next, I monitored the correctness of the site. I studied the user experience, based on this, I made edits to the site for the convenience of users. The site was promoted through advertising in Yandex.Yandex. Direct and SEO promotion. In the first two months of work, we managed to achieve a profit of 3,000,000 ₽ thanks to a good website and timely updates. The website also reached the top 3 for more than 300 keywords in the Yandex and Google search engines.
October 2020 / March 2021
PR-MANAGER
[GRAYLING]
Grayling is an international communication agency. I worked with three companies: Henkel, Axis, and Bridgestone. I was responsible for developing a communication strategy, a PR concept, and a promotion strategy, as well as interacting with media representatives and working with content, preparing various materials for publication or distribution. During my work, I organized and conducted events to celebrate the launch of new products/the opening of offices for these companies.
JULY 2021 / NOVEMBER 2021
MARKETING DIRECTOR
[getmark]
Getmark is a product labeling system. My responsibilities included: creating company documentation, designing promotional materials, creating prototypes of new pages in Figma, SEO promotion, Yandex. Direct promotion, and creating Tilda websites for specific services. Since my promotion to manager, I have assembled a team, assigned tasks to all specialists, and developed a company development plan. The number of leads and sales has doubled in 2024 compared to 2023.
NOVEMBER 2021 / DECEMBER 2024
The range of tasks is huge: from print products to website design development. Create design layouts for websites, mobile apps, and other digital products. Designing of advertising materials — banners, presentations, booklets. Development of concepts and prototypes of interfaces. Adapting the design for different devices and platforms. Collaboration with marketing and content department to implement unified communications. Preparation of materials for printing and quality control. Updating and maintaining the corporate style up to date.
[SBERCITY]
LEAD DESIGNER
JANUARY 2025 / CURRENT TIME
portfolio
Made on
Tilda