POLIN
SHCHEGOLEVA
A
GRAPHIC DESIGNER
[Software]
TILDA, FIGMA
EFFECTS, INDESIGN
PHOTOSHOP
ILLUSTRATOR
brand design web design
marketing
POLINA
[GRAPHIC DESIGNER]
EDUCATION
Plekhanov Russian University of Economic
Bachelor's degree in Law, 2018–2021
HAUTE ECOLE DE GESTION de geneva
Marketing, International Student Exchange, september 2019–february 2020
British Higher School of Art and Design
GRAPHIC DESIGN AND UX/UI DESIGN, april 2021–september 2021
Higher School of Economics
COMMUNICATION DESIGN, MASTER'S PROGRAM, 2021–2023
[COURSES: SKILLBOX “Ux/UI Designer”, Tilda school “TILDA PRO”, th32nd school “REELS PRODUCTION”]
work experience
ASSISTANT DIRECTOR OF MARKETING
[DAVIANI]
  • Website design and UX/UI development. Designing user journeys and prototypes. Website launch (from concept to publication). User experience analysis and interface optimization.
  • Website promotion (SEO, content, basic analytics).
  • Within the first two months after launch, the website reached a profit of ₽3,000,000. The site also ranked in the top 3 for over 300 key search queries.
October 2020 / March 2021
PR-MANAGER
[GRAYLING]
  • Client portfolio: Henkel, Axis, Bridgestone.
  • Development of communication strategies, PR concepts, and brand promotion strategies. Media relations: building partnerships, preparing and distributing press materials.
  • Participation in organizing and executing events (product launches, office openings).
  • Creation of visual materials: presentation design, marketing and PR assets, and contribution to creative concept development. Ensuring consistent visual communication in line with brand guidelines.
JULY 2021 / NOVEMBER 2021
MARKETING DIRECTOR
[getmark]
  • Development and implementation of marketing and brand strategy. Managing the brand’s visual communication and creative direction. Planning and launching advertising campaigns, analyzing their performance.
  • Leading the design development process (websites, promotional materials, digital content). Ensuring a consistent visual identity and compliance with brand guidelines.
  • Managing the team and external contractors (designers, marketers, developers).
  • After my promotion to Head of Department, I built the team, structured the responsibilities and workflows for all specialists, created the company development plan, developed the brand book, designed social media pages, and launched a new website. In 2024, the number of leads and sales doubled compared to 2023.
NOVEMBER 2021 / DECEMBER 2024
  • Development and enhancement of the visual identity for new brand directions (cottage community). Ensuring high visual quality and consistency across all communications.
  • Creating design concepts for marketing and advertising materials (print, digital, outdoor advertising). Designing presentations, brochures, and materials for premium-class properties. Developing exhibition booth designs for events. Creating wayfinding and signage systems inside buildings and across the site.
  • Collaborating with the marketing team, architects, and contractors. Supervising designers and overseeing the work of external vendors.
[SBERCITY]
LEAD DESIGNER
JANUARY 2025 / CURRENT TIME
portfolio
Made on
Tilda